RDA urges personalities not to endorse illegal endeavours

Rawalpindi: According to a notice published in local newspapers on October 30, the Rawalpindi Development Authority (RDA) has urged the Cyber Crime Wing of the Federal Investigation Agency (FIA) to take action against illegal housing projects and has requested that celebrities verify the legal status of housing projects before promoting them.

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RDA emphasized that unauthorized housing schemes deceive the public through deceptive advertising and sponsorships. Another valid concern raised by the authority is that luminaries from the film, television, music, and sports industries are increasingly participating in these deceptive endorsement campaigns. The notice revealed that some of these well-liked individuals have become legal ambassadors for these unlawful housing projects, causing people to invest in them.

Additionally, the populace has been warned against investing in illegal residential initiatives and vertical developments. Investors are urged to verify the validity of no-objection certificates (NOCs) issued by relevant authorities for these developments.

According to reports, the RDA Metropolitan Planning & Traffic Engineering (MP&TE) Directorate initiates action against illegal housing schemes in the Rawalpindi District in accordance with the RDA PDC Act of 1976 and the Punjab Development Authorities Private Housing Schemes Rules of 2021.