PEMRA mandated NOC for housing society TVCs
According to news sources, the Pakistan Electronic Media Regulatory Authority (PEMRA) told private housing societies on Monday (December 12) that they must get “No Objection Certificates” (NOC) before running any ad campaigns on TV channels.
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At the 175th meeting of PEMRA, which was led by Muhammad Saleem Baig, the decision was made. The authority decided that housing projects that advertise before getting the NOC but don’t get it will be punished. For TV commercials to air, the government told the TV channels to make the right plans and make sure the housing schemes have the right licence and paperwork. A statement from the association says that the authority has taken steps to make sure that public funds are safe and to stop investment fraud.
Every registered housing scheme in Lahore gets a QR code from the LDA.
It is important to know that the Lahore High Court (LHC) has told all agencies in charge of land development and regulation to make sure that each approved housing scheme has QR code facilities. The court told all societies that don’t have NOCs to stop advertising on all social media and print media.
LDA has already put the mechanism into place, and its website has information about all of the approved housing projects in its area. Citizens can also go to the “Approved Housing Societies” tab on punjab.gov.pk to find out more about approved housing projects.