Bank financing of ongoing construction projects allowed. SBP has permitted buyers to obtain bank financing for under-construction housing units to stimulate growth in the construction and housing sectors following government strategy.
“To assist purchasers of under-construction housing units in securing housing finance, the central bank released guidelines allowing banks and DFIs to grant loans for under-construction projects,” the SBP stated on Thursday.
According to the SBP, banks are currently hesitant to provide such bank financing, limiting home buyers’ options for funding of completed units. “The SBP’s new guidelines provide a comprehensive framework with appropriate risk mitigation measures for the banking industry to support this area of housing finance,” the statement continued.
Essentially, bank financing risk will be mitigated by mortgages secured against project land under special agreements with builders. “Payments to builders will be made via a specifically formed account (referred to as an escrow account) with no direct access to the seller until the completion of building milestones agreed upon between financing banks and builders,” the SBP stated.
The SBP stated that purchasers of housing units who finance their purchase would be able to take advantage of several perks, including access to housing units in under-construction projects at a lower cost than entirely constructed ones. While housing units are new, the banks’ rigorous monitoring and management will ensure that they are completed on time and that purchasers receive possession. For the first few years, purchasers may incur reduced maintenance and renovation costs.
“These benefits are projected to incentivize the purchase of pre-construction housing, resulting in increased demand for the construction industry,” the SBP stated.
In comparison to completed projects, banks are hesitant to lend money to acquire housing units in under-construction developments. Therefore, the typical market practice is for builders to allow purchasers of housing units to make periodic payments against allotment letters once the building begins, which is a handy way to facilitate homeownership.
Banks, on the other side, do not lend based on allotment letters. As a result, buyers cannot obtain mortgage financing from banks, preventing them from purchasing affordable housing units during the under-construction phase of developments.
Additionally, builders claim that the inability of banks to finance home projects currently under construction diminishes demand and slows the creation of new projects. The SBP stated that it would address such issues with increased funds following the publication of these recommendations.
THE STATEMENT NOTED THAT the SBP guidelines represent a significant step forward and are consistent with the State Bank’s continuous efforts to stimulate economic development through the encouragement of activities in the housing and construction sectors. Bank financing of ongoing construction projects allowed by SBP.
“It is anticipated that banks’ housing finance would expand significantly in the coming years. Apart from enabling borrowers to access housing loans under the ‘Mera Pakistan Mera Ghar’ scheme for under-construction projects, this will also assist builders in increasing the stock of new apartments or flats across the country,” the SBP stated.
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Numerous uplift projects are currently underway in Pindi. Under the annual development program 2021-22, 264 new program are being introduced in the Pindi district.
According to a representative for the district administration, the authorities responsible had been instructed that they should make no compromises in the quality of projects and ensure continuous monitoring of all development initiatives. Construction on these projects is ongoing, and rigorous monitoring is being maintained to ensure that they are completed quickly as feasible. However, because the projects are now under development, the inhabitants are experiencing difficulties, and they must rely on alternate modes of transportation to go around. Annual development program 2021-22, 264 new program are being introduced in the Pindi district.
After they are completed, these projects will benefit the residents of the district in question. The new schemes included 33 from the Highway Division, 12 from the RC Division, 72 from the Building Division, 50 from the Local Government and Community Development Department, 29 from Public Health, 05 from the RDA, 04 from the Sports Department, 05 from WASA, one small dam project, and eight from the other departments, including Allied Hospitals, Tourism, TEVTA, Wildlife, and the Public Health Agency.
Read Banks to provide loans for projects that are still in the construction phase. In addition, according to the spokesperson, three projects from the Building Department, one from the Highway Department, and three from the Water and Sanitation Authority (WASA) have been approved for the current fiscal year.
WASA had filed projects to lay sewage lines in Union Councils 21 to 29, additional sewer line and drainage system projects in Union Councils 1 to 12, and Union Councils 37 and 36. In addition, the approval of another project for the improvement and maintenance of the sewerage system in Satellite Town and the surrounding areas was also presented for consideration.
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Etihad town commits itself to provide Pakistan with an unprecedented quality of real estate development. It is a housing society offering luxury apartments for an extravagant lifestyle. It is ensuring a pleasant and living environment with the aid of modern amenities and cutting-edge technology. It is located at a supreme location providing you with the best of both worlds as it is distant from traffic noise but has easy accessibility to all famous landmarks nearby. Moreover, the town offers you the best means of entertainment to have a memorable time with your family. Society includes well-maintained parks, playing areas, shopping malls, and educational institutions, making this a perfect place to live a luxurious life and save for your future.
Developers and Owners
Eithad holdings are the developers of the Eithad town Lahore. They are well known for their best and well-planned infrastructure.
Eithad holdings
The goodwill of a project greatly depends on the developers. If the developers have a good name in the market, then a general trust is built about the housing societies’ excellence. Eithad holdings are a renowned name in the construction industry. In addition, they are well-known developers in the real estate industry. This corporation worked on many popular projects: the UCP Lahore campus, LUMS campus, Sheikh Zaid Medical college, etc. Either town is the first project developed by Eithad holdings.
All these successful projects are proof of the excellence of this corporation in the construction industry.
Location Map
When you want to buy a house or make an investment, the foremost important thing is the project’s location. A project is considered best or suitable if it is nearby hospitals, parks, educational institutes, and shopping malls, catering to all the needs of the tenants.
Either town is developed at one of the top locations in Lahore. It is built near Raiwind road and is 3.5km distance from Thokar Niaz Baig. Many universities, shopping malls, and hospitals are short of Society, making it the best place to live an opulent lifestyle.
Below is the location map of the project.
Nearby Landmarks
Following are some important landmarks in the surroundings of the housing society.
It has a direct approach to Multan road, Ring road, Raiwind road. While nearby Lahore’s modern housing societies Johar town, DHA EME, and wapda town. It is also near to the Ring road of Lahore and the train station of orange the line. Many educational institutes are a few minutes away from Society. These landmarks make it the ideal housing society to live in. The price of the plots will be doubled in the next few years, so it is the best time to invest and get fruitful results shortly.
NOC Status
LDA approves this housing society. All the legal requirements have been met.So you can invest without any worries as your investment is in safe hands.
Master Plan
Etihad town is divided into two phases. Phase 1 comprised 550 Kanal area as approved by the LDA. It has introduced a gilded lifestyle with spearhead technology to give an exceptional experience to its tenants. There is a strong demand for five marla plots in phase 1. A variety of commercial and residential plots is available for booking with easy payment plans. One of the best points for investing in this project is its competitive pricing. It makes this society ideal for living as well as for investment. The project is being famous for its plot sizes and location. Phase 1 has been very successful.
After the successful launch of phase 1, it has unveiled phase 2 of the housing venture, which includes luxuriant apartments, residential and commercial plots with some excellent amenities. Reservations for phase 2 will be announced very soon. It has plots of various sizes ranging from 4 Marla’s to 10 Marla’s.
In phase 1 it includes building Society on 500 kanals plus an area that LDA approves.
It has recently launched a master plan of the project.
Development status
Phase 1 is ready to give you possession of plots and is available for construction. While phase 2 is in the developmental process. While developmental work on phase 2 is in full bloom and will be launched soon. The project is more famous for its 5 Marla plots. Society has recently announced payment plans for different plots.
Etihad town Lahore comprises five blocks A, B, C, D, and E.
A block
Residential plots are available in this block for 5,10, and 18 Marla’s. The block has wide roads and a park built-in.
B Block
This block has residential plots of 1, 5, 10, 12 marlas.Plots of 1kanal are available in this block for possession. In addition, the block has many states of art facilities to provide a better living to its residents.
C and D Block
These blocks are located near the entrance gates and have access to all the societies. Residential Plots of 5 and 10 Marla’s are available for possession in this block.
Payment Plans
Residential plot sizes
Etihad town Lahore is offering different plot sizes as per your ease. Below are the plot sizes for the residential area.
5 Marla
10 Marla
Residential plot Prices
Check out the easy payment plans of the residential area. You can purchase your dream house with multiple instalments. Down payment for the residential plots is 649,500 rupees only.
Commercial plot sizes
Etihad town Lahore is offering commercial plots of various sizes as well. These plots are available on the main boulevard providing you with the best location for your business. Below are the plot sizes available for commercial purposes.
4 Marla
5.33 Marla
6 Marla
8 Marla
10 Marla
Commercial plot Prices
Phase 2 payment plan
Etihad town Lahore got famous for its five marks plots in phase 1, and as a result phase, two was introduced. Phase 2 also comprises different commercial and residential plots. The payment plan for commercial and residential plots in phase 2 are given below.
Launching phase 2
Phase 2 is in the developmental stage. It is also designed according to the developments made in phase 1. It is also situated at the same place, so it also has easy access to all significant societies nearby. Different educational institutes are also a few minutes’ drives away, making it the best place to live and invest in the future. For now, it is in the developmental stage, but it will be launched soon. The project provides many modern facilities to the tenants to enjoy an international standard of living within affordable pricing.
Union Luxury Apartments
These apartments are private, where within-room services are available. These apartments are of different sizes like studio, 1, 2 and 3 bed. Every apartment has a fully equipped kitchen, large windows, and a balcony. These are built to provide comfortable living with all modern amenities to make your stay memorable.
Features
Gated community
Swimming pool
Well planned infrastructure
Grand main entrance
Theme parks
Sport complex
Grand mosque
Commercial market
Clubhouse
Gym
Underground electricity
Shopping malls
Facilities
Etihad town Lahore is providing all the contemporary facilities, so you get an incredible experience of living.
Parks
72 Kanal area is spared for parks within the Society. Every block has a park to enjoy their idle time with their family in refreshing air and beautiful views. These are planned for the amusement of the community.
Union Mall
The Society includes a union mall which is built to cater to all your needs. Wide passages, spacious shops, and walkways are the most concerning factors for a housing society. Union Mall will satisfy the shopping needs of the residents as well as the visitors. Experience the grandeur of Eithad union mall for an excellent shopping experience.
Sports complex
The sports complex is planned within the vicinity of the Society to take care of your health. Trained coaches are available for different sports.
Swimming pools
Facilities provided within a society distinguish it from the rest. Many other societies couldn’t deliver luxurious experiences due to the unavailability of certain facilities. Swimming pools are part of this housing society to make it more classy and upscale living.
Underground electricity
The Society has an underground electricity system making it safer for the residents. There will be no power outages, and residents could enjoy hustle free life.
24/7 security surveillance
It is a housing society with 24/7 security surveillance. Skilled personnel is hired for the security, which is fully capable of tackling the situation in case of any mishap or accident.
Gym
High-standard gyms are built within the Society for your good health. Skilled trainers are hired with a dedication to delivering the best. The town has fully equipped gym gear.
Restaurants
International standard restaurants are built in Society to give a luxuriant and classy lifestyle to the residents. Well trained staff is available to serve you with the best.
Grand Mosque
Grand Mosque is also part of the Eithad town. It is planned to give an elevating spiritual experience to the tenants.
Eithad Clubhouse
It is built to provide exceptional services and experiences which are not available in other competitive societies. For example, the club includes Spa, a Badminton court, swimming pools, etc.
Waste Management
Society has a well-planned waste management system. It is designed to meet all the safety and health standards.
Pros and cons
Pros
Society is offering luxuriant apartments for upscale living.
24/7 security surveillance is available.
For investment, different commercial plots are available.
Grand mosque is available for tenants so they can pray five times a day.
High standard and well-planned infrastructure
The Clubhouse is built for tenants’ different needs, including swimming pools, badminton courts, Spa, etc.
International standard restaurants are built
Society is offering the best gymnasium as compared to the other societies where professional trainers are available.
Cons
Phase 2 is in the developmental process
Commercial plots may have higher prices as compared to other societies
Why invest in Etihad Town?
Following are some salient features of this Society that make this project the best place to invest in.
LDA approved
The project is LDA approved and provides instant possessions. It is providing best the investment opportunities for the community. Looking for a place where your investment gets double in the next few years? then this Society is your best option.
Premium location
This Society has the supreme location, which gives you access to all the major housing societies in the surrounding. Many universities, hospitals, etc., are located nearby. It is the best place whether you want to buy your dream house or invest in the long run.
State of the art amenities
This Society has been developed to meet international standards by providing state of the art amenities. In addition, it provides the best educational and health facilities to its tenants.
Secure
24/7 security surveillance is available, which makes it a safer place to live. The security team has well-trained employees to tackle every situation.
Best investing opportunity
Many vital landmarks nearby this project, making it a more significant project and location from an investment point of view. Investing in this project will give higher revenues to the investors shortly. Prices will be doubled in the next few years. This project gives you immense investment opportunities to the community.
Conclusion
Eithad town Lahore provides you with the best investment opportunity to own your desired home at the most premium location within the vicinity of Lahore. You can get residential and commercial plots at very easy payment plans. Society provides you with instant possession of the plots to enjoy a luxuriant lifestyle at affordable prices.
If you want information about more developmental projects, then check our article on park view city.
FAQs
Q1: Which sizes of plots are available?
Ans: Plots of various sizes are available for possession. Residential plots of size 5 and 10 Marla’s are available. Commercial plots of sizes 4, 5.33, 6, 8 are available.
Q2: When will be plots available for possession?
Ans: Society has issued their payment plans, and soon plots will be available for possession.
Q3: What is the total area of the project?
Ans: The total area of phase 1 is 560 Kanal, and phase 2 has 1950 Kanal.
Q4: What is the status of NOC?
Ans: Society is approved from LDA.
Q5: Is there any possibility to transfer the plot during instalments?
Ans: Yes, you can transfer the plot anytime during instalment.
Q6: Is there any parking area available?
Ans: Yes, parking is available for both residential and commercial plots.
Q7: Are there any developmental charges involved after possession?
Ans: NO, there are no developmentalcharges as they are already included in the price.
Q8: How can I get the application form?
Ans: Applications forms are available online. You can also visit our office to get an application form.
Q9: Are there any colleges and universities nearby?
Ans: Society is located at a very prime location where many universities are few minute drives away.
Q10: Is the place secure to live in?
Ans: Yes, 24/7 security surveillance is available.
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Do you already know what kind of home you want if you’re in the market to buy one? The country’s rich multicultural background has impacted design and architecture in the Pakistan. As a result, house hunters have a wide choice of possibilities to choose from. With so many types of houses styles to choose from, it might not be easy to narrow down your choices. We’ll demonstrate to you the top 10 most popular types of houses in 2021.
1- Single Family Detached
As the name implies, a detached single-family home has no shared walls or land with other houses. Instead, these types of houses are typically intended to accommodate one family comfortably and have a lawn, garage, driveway, and garden. According to Builder, this is the style of home that is most popular among 80 percent of people. A common justification is a desire for privacy from one’s neighbours.
2-Apartment
Apartment complexes are made up of several comparable apartments that are all housed in the same building. Each renter pays rent, which usually includes payments for extra services like laundry, housekeeping, and on-site amenities. Apartments are generally cheaper than houses, but residents share walls and have less seclusion. For example, Blue World City provides magnificent residences with all the features mentioned above, which is extremely popular.
3- Condominium
Condominiums, or condos for reference, are comparable in size and design to apartments. It is widely popular because condos, on the other hand, are purchased rather than rented. You wouldn’t buy the entire facility, but you will own your apartment. The building’s condo owners establish a Homeowners Association (HOA) and part-owner of the shared spaces. On issues like upkeep & maintenance, appointed individuals of the HOA decide things in the community’s interests. Condos are a terrific choice for folks who want to be homeowners but can’t afford a single-family home.
4- Town-House
A townhouse, like a flat or a condominium, is surrounded by other units. However, you’ll just have to share either one of two walls with your neighbors. Because the apartments in townhomes are multilayered, you won’t have any upstairs or downstairs neighbors. Instead of a communal door, townhomes have their very own access from the street. Townhomes are presented for rent or purchase which is why they made up to our list of the top 10 most popular types of houses in 2021.
5- Co-Op
A co-op is similar in appearance to apartments and condos, but it has its own economic and accounting structure. You are purchasing a portion of the firm that owns the property rather than a unit. In other words, instead of being a property owner, you become a corporate stakeholder. The amount of room you’re given is usually determined according to how many co-op shares you hold. This could be a matter of size or luxury. As a co-op member, you can participate in common area choices and the approval or refusal of new purchases.
6- Tiny Home
Tiny-home living became fashionable during the Recession. Americans used adversity as an opening to reconsider their allegiance to material possessions. Even in 2020, 56% of Americans said they would think about residing in a tiny house. So, what would it imply to live in a small space? Tiny homes range in size from 60 to 400 square feet, with some being transportable. Residents are compelled to keep the number and quantity of their own things to a minimum. They frequently have to get inventive when it relates to storage, although some would say that this is part of the pleasure. Tiny house inhabitants get more psychological and financial independence in compensation for their compromises.
7- Multifamily Home
Multifamily housing encompasses any property with two or more dwellings. Multifamily housing might be an apartment building, a condominium development, or a series of town houses. Multifamily complexes are popular among property investors because they provide several rental revenue sources. If you’re seeking to broaden your investment portfolio, consider engaging in the residential housing market in Capital Smart City.
8- Mobile Home
Before being transported to a lot, mobile homes are constructed in a factory. Even though these homes may be relocated if necessary, they are not designed to be towed frequently. The owner owns the house, but the ground or pad on which it sits is rented. Trailer homes range in price from affordable to wealthy, and they cost a quarter of the price of a traditional detached house. Mobile homes, contrary to widespread belief, is actually very popular and may provide comfortable living in desirable places.
9- Bungalow
Bungalows are modest, cheap residences that were designed with elegance and artistry in mind. They usually have one level, with a half-story inserted into the attic sometimes. Much like in Nova City, a front porch is nearly always a key component. Bungalows are rarely created these days since people prefer larger residences. They were a delightful survivor from the first part of the twentieth century when Americans looked for a practical, comfortable home at a reasonable price. They’re still preferred, particularly among first-time buyers looking for a starter house they can manage to refurbish.
10- Mansion
The ordinary dwelling is substantially smaller than a mansion. These are the types of houses usually created and maintained by privileged families and individuals, generally more prominent than 8,000 square feet. While there is no formal specification of how many rooms or sq ft a house must have to be considered a mansion, you will recognize one whenever you see one. They’re big, bold, extremely popular and create a big impression.
Summary
It’s critical to choose the correct home type and style. The types of houses you prefer your home not only represent your taste but also has to suit your functional requirements. Given the wide range of housing options accessible in Pakistan’s property market, this is no simple task. However, Estate Land Marketing has compiled a list of the top 10 most popular types of houses in 2021, which serves as a good reminder of the diversity of our cultural influences.
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Real estate is a significantly growing industry, and authentic real estate agent in Pakistan are a need of the hour. World Bank estimates state that the real estate sector assets contribute around 60 – 70% of the country’s wealth, which amount to approximately, USD 300 to USD 400 billion. Real estate is among the few industries that have seen perpetual growth. Every day, millions of individuals all around the world are in search of a place to live. When purchasing a property, they prefer assistance from real estate agent to make an ideal selection.
Real estate agent disseminate information about properties and assist individuals in obtaining insight into the future of their investments. Since land acquisition or a ready-made property involves a hefty sum of money, investors are highly particular about the real estate agent and their level of expertise. Pakistan’s real estate industry has encountered turmoil and volatility in the past few years, but real estate agent future looks promising and optimistic.
Encouraging Future of Real Estate Agents
Becoming a real estate agent in 2021 will open up a gateway of opportunities, and it is the right time to become one. Federation of Pakistan Chambers of Industry and Commerce stated that real estate agent in Pakistan undertake an essential role in the country’s economic development. “Agents will be able to cope with the new landscape and thrive with the right training and exposure.” It said in a recent statement.
It is an excellent time to become an agent if the person is confident about the segment or division they want to work in, considering different and unique opportunities are available in this field. Within the context of real estate and the real estate industry, one can quickly distinguish how big the market is in actuality and what can be made out of it. For instance, one can choose to work with residential properties or be more interested in commercial properties. Provided that an individual need to understand the market, it is insignificant if they decide to bring on the big guns and deal commercial and residential together. Therefore, it is vital to make sure that you meet the requirements of this industry, research the market before the entrance, and are prepared for hard work.
Industry experts anticipated that the real estate market would fall in 2020 due to the economic crunch caused by the COVID-19 pandemic, resulting in real estate agents suffering. strikingly, the market stood back on its feet towards the fourth quarter of the year after an initial fall.
The government of Pakistan has reduced the interest rate and announced incentives for investors and businessmen to reduce and cushion the economic impact of the pandemic. It’s a relief package for the construction industry with a double aim of providing employment to daily wage earners and stimulating economic activity. The package also includes extra incentives for builders and developers to build low-cost housing for the underprivileged under the Naya Pakistan Housing Program. In addition, the tax rate is said to be fixed for the construction, and the withholding tax will be waived off.
Furthermore, CPEC, a joint venture between China and Pakistan, has become a pioneer of a transmuting change in Pakistan’s economy. The real estate industry has also transformed since it has connected Gwadar seaport to Kashgar, located in China. Various engineers are required from both countries to be deployed in Gwadar to complete the project. A handful of small cities, towns, and mini-projects along the belt are being established to accommodate engineers and other workers. It is splendid news for the real estate agent and real estate market. Societies such as Bahria Town and DHA in Lahore, Karachi, Multan, Islamabad etc., are located on the outskirts of the major cities, which can then be smoothly connected to the CPEC.
The real estate sector has a systematic way of dealing, and there is a chain of continuing processes undertaken each day. Real estate agent in Pakistan must adapt quickly to these changes. The present and future outlook for agents seems to be an optimistic one if they continue to update their knowledge, be persistent, form strong connections and pay close attention to details, among other things.
Estate Land Marketingis a renowned real estate company in Pakistan with a team of highly trained professionals whose aim is to provide clients with profitable investment opportunities across different cities of Pakistan.
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A positive omen for agriculture and hydropower. Even though Pakistan has been experiencing unseasonably warm weather, Prime Minister Imran Khan stated that the Tarbela Dam had been filled to its maximum capacity.
According to him, “this is a positive omen for agricultural and hydroelectric power generation.” Additionally, Prime Minister Imran conveyed his gratitude to the staff at the Water and Power Development Authority and the Indus River System Authority for their efforts in achieving “better water regulation.”
Last month, Prime Minister Imran Khan attended the groundbreaking ceremony for the Tarbela-5 expansion project, which aims to protect the dam from silting while generating 1,530 MW of electricity and supplying 1.34 billion units of electricity to the national grid. The project is expected to generate 1,530 MW of electricity and provide 1.34 billion units of electricity to the national grid. It is a positive omen for agricultural and hydroelectric power generation.
During the occasion, Prime Minister Imran Khan announced that his government has planned to build ten dams within ten years.
We may confront a water scarcity in the future, in which case we would not be able to meet the demands of the population and farmers unless we have water storage, according to him. Earlier this year, the dam had lost 40% of its water storage capacity due to silting. It is a good omen for agricultural production as well as hydroelectric power generation.
As reported by official sources to the media, “According to the Hydrographic Survey 2017, the water storage capacity of Tarbela dam has been reduced by more than 40% as a result of silting in the reservoir.” According to the researchers, the live and gross storage capacities of the Tarbela reservoir have decreased by 37.524% and 40.58%, respectively, since the pool began operating.
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The construction of Ammar Chowk is well underway. Nadeem Ahmed Abro, Director General of the Rawalpindi Development Authority (RDA), paid a visit to the Ammar Chowk project to inspect the progress of the ongoing development work.
The project team notified the MD. The project has been on hold for the past 12 years, but now the Punjab government, with the assistance of the RDA and the Station Headquarters in Rawalpindi, has begun building on it. Construction is currently in full gear on the project’s development. The construction of Ammar Chowk is well underway.
In response to the growing population and increasing traffic congestion, the project has undergone some significant changes, including the addition of twin underpasses, the undergrounding of high-tension and low-tension cables, a new service line and the installation of a reinforced earth panel, among other things. In addition, efforts have been made to make the surrounding region more clean and green.
The workers have taken great care to ensure that people have the least amount of difficulties and do not have to worry about restricted mobility while the building work is underway.
After being asked about the timeline for the completion of the project, the project team stated that they hoped to have all of the development work at Ammar Chowk done by the end of the year. He said that, despite the Covid-19 pandemic and the severe current rainy season, development work continues around the clock in the country.
However, due to recent increases in construction materials costs, technical and design revisions, up-gradation of numerous components, and additional work, it is now expected that the project will cost Rs1,307 million, an increase from the previous estimate of Rs754 million.
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Experienced investors have one thing in common: they know how to market their properties. As the link between a company and its customers, marketing determines the speed and tenor of a company; it’s how individuals get to recognize, appreciate and trust a company. Investing in real estate, a foolproof real estate marketing plan is essential. In today’s challenging market, a real estate marketing plan is the best opportunity for growing and maintaining a successful firm.
What Exactly Is A Real Estate Marketing Strategy?
A real estate marketing plan is a formal document that outlines how investors can advertise themselves and their companies. It describes what they’ll do, how they’ll do it, and who’ll do it—and it’s the most critical reason companies succeed in this profession; it’s also the key source of real estate prospects.
Word-of-mouth promotion, often defined as real estate referrals, is the most common source of leads. The majority of today’s most influential real estate investors get their prospects from referrals, as many of them have a track record of accomplishment. For example, pleased clients account for around 75% of a real estate agent’s revenue.
The ambitious world of the real estate sector is well known. Unfortunately, it’s a highly saturated business, making it difficult for real estate companies to prosper. To do well in the competition, you’ll need a great marketing strategy. But what makes up an effective, well-thought-out real estate marketing strategy?
Apply the real estate marketing techniques underneath to help you shut out the noise and succeed in a highly competing market.
1- Determine Who Your Target Audience Is
As a newbie investor, you should devote a significant amount of time to precisely characterizing your ideal target consumer. As a result, correctly identifying your target audience will help you improve your property marketing strategy. After all, if you don’t realize who you’re selling to, how can you possibly know how to market? In addition, it will be simpler to customize content that gets your idea through in a more practical method if you understand your target market well.
Keep the following factors in mind while determining a target audience:
Location
Age
Income
Purchasing Knowledge
Size of the Family
Hobbies & Interests
Criteria for the search
Knowing these qualities about your target demographic will, at the absolute least, significantly enhance your real estate marketing strategy.
2- Create a professional-looking website
Regardless of your sector, having a website and keeping a high activity level is now a must. However, there is a massive variance between a regular website and one that is professionally designed. When creating your website, put appearance and functionality first. Before publishing the website to the audience, be sure to cover the following elements and check off the preceding checklist items.
Your website is mobile-friendly.
The loading time is short.
The website is simple to use.
It has high-quality photographs and content.
You’ve put up a virtual tour.
You comprehend the importance of a website if you have a basic awareness of essential digital marketing ideas. Make sure your site is SEO-friendly to attract visitors and build relationships with potential clients.
3- Examine the Competition
A segment on what the competitor is doing should be included in every marketing plan blueprint. Start by looking at what the other businesses are performing in your area, more particularly. Is it true that their marketing initiatives are paying off? What is effective and what isn’t for your real estate rivals? You’ll not just have a clearer sense of where to begin, but you’ll also know which strategies to avoid if you look at what the competitors are doing. For example, if bandit signals don’t show any potential in a specific region, it could mean that buyers and sellers aren’t interested in that content. Knowing what your competitors are doing, at the very least, can help you sidestep the outmoded trial and error method.
4- Make use of social media
Because social media marketing is around to stay, you’ll need to come on board or risk missing out. Apart from increasing brand awareness, social media is an excellent tool for real estate brokers to communicate with and communicate with prospective customers. Therefore, develop a solid social media plan for your real estate agent to maximize social media channels. At the very least, this plan must include the following:
Objectives
The intended audience
The social media networks to which you’ll devote time and money
Content-type and frequency
Because staying on top of social media trends isn’t easy, employ social media surveillance tools to make it easier. In addition, your social media material should be interesting, inspiring, and educational, according to your digital marketing team. Otherwise, you will lose your fabric among the hundreds of other posts that are published every second.
5- Video marketing
Yes, photographs are appealing, but the power of video marketing is unrivalled. Videos are captivating and a sure way to gain the attention of your target audience. The most significant benefit of investing in video marketing is using the material on multiple channels. You can share videos via your homepage, social media accounts, and weblog. You can also distribute these property tours, advertising movies, and short video reviews to current and new clients by email.
6- Make a Budget Plan
Aside from your objectives, your budget has a significant impact on your property marketing strategy. This is the portion where you’ll need to coordinate your cost and positioning strategies, and investors shouldn’t expect that the lowest price prevails. Your price should correspond to your product portfolio and target market. When you discount quality, it loses credibility from the perspective of potential clients. Finally, like a real estate investor, you must know how to manage your money.
The marketing expense is crucial for any real estate marketing plan since it ensures you don’t overdo it. It is the spark for success or loss. Focus your efforts as a new investor on collecting your financial data, determining where to put marketing money, and making modifications. A good marketing strategy should incorporate a budget for spending as well as sales generated by various activities. One thing is definite: you must first create a budget before proceeding to the next phase.
7- Content marketing
High-quality, never-before-seen material wins hands down in today’s marketing industry. Visitors are drawn to your website by informative content. To succeed, though, you must maintain your material fresh, relevant, and motivating. Contrary to popular belief, poor material isn’t necessarily preferable to none at all. Your digital marketing plan will not be served by overloading your website with badly authored and unenlightening articles or blog entries. Remember that having no material is worse than having dull or uninteresting content. So, if you don’t have the time to devote to creating search engine optimized content, don’t bother.
8- Marketing via email
Email is a great marketing tool in addition to streamlining interaction. Classify ways to gather email addresses & market the real estate business to clients using well-known email marketing devices. Keep your material inspiring and include a clear call to action in such social media threads and blog posts to guarantee that the email marketing performs its purpose. Email marketing can be difficult at first, but it will generate revenue for your company if you get the swing of it.
The key to a foolproof Real Estate marketing strategy is to keep up with the times and try new things. Your property management company’s performance or failure might be determined by an excellent real estate management marketing plan. Estate Land Markeitng recommends that you put these property management market strategies into action to attract more potential customers. However, take into account that every real estate marketing approach you choose to implement will necessitate time, work, and devotion.
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Tarbela Dam reaches the maximum level of conservation. Tarbela Dam reached its maximum conservation level of 1,550 feet, but Mangla Dam is unlikely to arrive at capacity this year.
This means that the entire river flow of around 125,000 cubic seconds will be permitted to flow downstream as run of the river because Tarbela has reached its maximum live storage capacity of 5.882 million acre-feet (MAF).
It would mean that Sindh’s command region would have sufficient water storage for the forthcoming Rabi season in October but would fill Mangla dam to its maximum conservation level of 1,242 feet. On Wednesday, the water level at Mangla dam was 1,198 feet or 44 feet below its capacity. Therefore, it would imply that the Jhelum-Chenab stretch would be water scarcity during the Rabi season.
Mangla dam’s latest live storage capacity was 4.211MAF, more than 2MAF below its peak. On Wednesday, the country’s total live storage capacity, including the Chashma barrage, was 10.137MAF.
A river flows in the Indus at Tarbela were 124,000 cusecs on Wednesday morning, compared to 90,900 cusecs outflows. The Kabul river flowed at 24,300 cusecs in Nowshera, while the Jhelum river flowed at 18,300 cusecs at Mangla, compared to discharges of 38000 cusecs. Chenab’s inflows at Marala were 44,100 cusecs, and outflows were 8,800 cusecs.
Inflows at Jinnah Barrage were reported to be 137,300 cusecs and at Chashma to be 152,100 cusecs. Taunsa received 158,100 cusecs of inflows against 138,400 cusecs of outflows, while Panjnad received 10,700 cusecs of inflows against 119,200 cusecs at Guddu. Sukkur Barrage reported inflows of 75,500 cusecs to flows of 28,200 cusecs, while Kotri reported 26,900 cusecs to discharges of merely 400 cusecs. Tarbela Dam reaches the maximum level of conservation.
Tarbela dam’s minimum operational level is 1,392 feet, while Mangla dam’s minimum operating level is 1,050 feet.
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OICCI criticizes poor progress on IP regime development. Overseas Investors Chamber of Commerce and Industry (OICCI) has complained that progress on building an effective regime for intellectual property rights (IPR) like trademarks, patents, and copyrights has been “well below the desired level”.
The group of over 200 foreign investors reminded Commerce Advisor Abdul Razak Dawood that “top government authorities” must “focus on this issue” if the country wants to attract foreign direct investment.
The letter OF OICCI criticized the government for its lack of responsiveness to OICCI members’ pooled feedback on proposed changes to IP legislation in 2019. Nothing on whether the IP laws have been approved,” it said.
The word “trade secret” is recognized as an intellectual right in the IPO Act 2012 preamble, but not in the actual statute, the letter noted. “Our view is that this issue restricts foreign investment… Due to the deficit of legal protection for trade secrets, international companies don’t shop in Pakistan or partner with Pakistani firms.
The Intellectual Property Organization of Pakistan (IPOP) has “digitalized” its database, but its technology is “prolonged” and exhibits several errors while looking for trademarks. The website goes down frequently, and searches yield no results. Online applications are “one month later, which defies the purpose of digital filing,” it says, noting no information on opposition hearings. “This is a huge setback that delays IP processes.”
OICCI members said IPOP should do its due diligence on new IP filings to see if they are materially similar to others. Currently, IPOP appears to be posting all applications. Companies must pay a lawyer each time a new application is filed to object to an IPR substantially identical to a previous IPR.
A Company, Direct Access function, should be added to the IPOP online system, OICCI advised.
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